Account managers at Foxergo are burning hours writing post-campaign and weekly reports. The work was dull and often resulted in hours of manual work.
About Foxergo
Foxergo is a UK field-marketing + wholesale team. Runs in-store campaigns, wholesale tours and a retailer ordering app. Works with 7,000+ shops and 15 brands such as Elfbar and GoldBar.
Challenge
Account managers were burning hours writing post-campaign and weekly reports. The work was dull and often resulted in hours of manual work.
Steps We Followed to Turn Their Challenges into Solutions
Discovery Mapping
- Conducted meetings with the client
- Process map from brand brief → field visit → report → order
Use Case ID
- Listed use case ideas and scored value/effort.
Solution Design
- Migrate all campaign data into one Google Sheet
- A simple script that pulls this week’s rows, calls LLM with a standard prompt, and writes results back to a “Draft Report” tab
- Can Pilot with minimal users.
Potential Results
Time Savings from Small Changes
Shows that small changes (voice notes + auto tags) free hours
Efficiency and Cost Reduction
Predicting 75% faster and up to potentially saving up to £10,000 in the future.
Clear Future Steps
Leaves clear next steps for future use cases
Information Migration Benefits
Migrating messy info into one sheet lays the groundwork.
Remarks
“Working with ARCQ was a huge success for our team. In just one week, they mapped our reporting flow and set up a good plan, nothing technical needed from our side. Their process helped us see where AI could really help and gave us a clear plan to make it happen. The roadmap feels solid, and we’re excited to start building!”
Cameron Morris
CEO
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