Account managers at Foxergo were burning hours writing post-campaign and weekly reports. The work was dull and often resulted in hours of manual work.
About Foxergo
Foxergo is a UK field-marketing + wholesale team. Runs in-store campaigns, wholesale tours and a retailer ordering app. Works with 7,000+ shops and 15 brands such as Elfbar and GoldBar.
Challenge
Account managers were burning hours writing post-campaign and weekly reports. The work was dull and often resulted in hours of manual work.
Steps We Followed to Turn Their Challenges into Solutions
Discovery Mapping
- Conducted 8 short calls (ops lead, campaign managers, two reps, head of sales)
- Process map from brand brief → field visit → report → order
Use Case ID
- Listed 3 use case ideas and scored value/effort.
Solution Design
- Migrate all campaign data into one Google Sheet
Designed MVP:
- a simple script that pulls this week’s rows, calls LLM with a standard prompt, and writes results back to a “Draft Report” tab
- Pilot with 3 users.
Strategy & Roadmap (3 months)
- Weeks 1-4 – migrate and clean data, build MVP, and user training.
- Weeks 5-8 – live pilot, gather feedback, iterative development
- Weeks 9-12 – roll out playbook + start scoping other potential use cases
Results
Time Savings from Small Changes
Shows that small changes (voice notes + auto tags) free hours
Efficiency and Cost Reduction
75% faster, £10,000 saved.
Clear Future Steps
Leaves clear next steps for future use cases
Information Migration Benefits
Migrating messy info into one sheet lays the groundwork.
Remarks
“Working with ARCQ was a huge success for our team. In just one week, they mapped our reporting flow and set up a good plan, nothing technical needed from our side. Their process helped us see where AI could really help and gave us a clear plan to make it happen. The roadmap feels solid, and we’re excited to start building!”
Cameron Morris
CEO
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